Bringing devotion home for every family
Tulsi is building India's most trusted one-stop platform for authentic puja services and premium products — making devotion simple, joyful, and stress-free.
The Hidden Hassle Behind Every Home Puja
Urban families want to perform regular pujas — but the process is so chaotic and time-consuming that most give up.
A Typical Urban Family's Struggle
- Frantically search for a reliable pandit available on the exact date & time.
- Get a long samagri list from the pandit.
- Visit 3–4 different shops: dry samagri, fresh flowers/fruits, prasad ingredients, decor items.
- Worry about quality, purity, overpricing, and missing items.
- Spend hours coordinating everything — leaving no energy to actually enjoy the puja.
Result: Families perform far fewer pujas than they truly desire.
₹50K Cr+
Annual spend on religious rituals & products in India
30M+
Urban households wanting regular home pujas
Highly Fragmented
No trusted, organized national platform exists today
Tulsi: From Pandit to Prasad — Everything in One Go
We deliver the complete puja experience: verified pandit + premium samagri + fresh prasad — all delivered together. Families simply participate and enjoy the devotion. No stress. No running around.
This hassle-free experience increases puja frequency and builds lifelong loyalty.
Verified Pandits
Background-checked, experienced, transparent pricing.
Complete Packages
Pandit + full samagri + prasad delivered as one.
Premium Products
Custom kits, upload-your-list, high-quality samagri.
Unified Platform
App bookings, mantra access, reminders & subscriptions.
Live on Android – Experience Tulsi Today
Early Traction with Strong Product-Market Fit
Our early wholesale and retail sales prove clear demand for curated, high-quality puja products and organized services.
Revenue Traction
₹1,50,000+
• Over ₹1.5 Lakhs in wholesale sales of Tulsi-branded puja products to retailers across Delhi-NCR, achieved with minimal marketing through existing relationships.
• Additionally, 15+ complete puja packages booked and delivered via word-of-mouth marketing, demonstrating strong organic demand for organized puja services.
• Peak demand observed during festivals (Diwali, Navratri, Ganesh Chaturthi) with repeat interest from both retailers and end customers.
Brand & Product Feedback
- • Customers love single-brand, complete puja solutions that eliminate hassle.
- • Retailers appreciate consistent quality, attractive packaging, and reliable supply.
- • Strong word-of-mouth referrals for both products and puja services.
- • Early seed funding of ₹2 Lakhs received from Mr. Anand Prakash, Chairman of Hi-Tech Institute of Engineering & Technology – a strong validation of our vision and team.
Meet the Founders
Passionate young entrepreneurs combining technical expertise with deep understanding of devotional needs.
Aniket Tyagi
Founder & CEO
B.Tech graduate from Hi-Tech Institute. Leads vision, operations & growth.
Ayush Sharma
Co-Founder & CTO
BCA from Amity University. Drives tech & platform excellence.
Why Invest in Tulsi?
Back a category-defining devotional brand in a massive, evergreen, and highly recurring market — with proven early traction and multiple growth levers.
Evergreen & Recurring Demand
- ✓ ₹50K Cr+ market driven by monthly/yearly rituals
- ✓ Deep emotional connection → lifelong customer loyalty
- ✓ Festival peaks + daily pujas → predictable high repeats
Highly Brandable Category
- ✓ Currently completely fragmented & unorganized
- ✓ First-mover advantage to build India’s #1 trusted devotional brand
- ✓ Like “Nykaa for beauty” or “Myntra for clothes ” — Tulsi can own puja
Multiple High-Margin Revenue Streams
- ✓ 40–60% margins on branded puja kits & products
- ✓ Commission on pandit bookings & complete packages
- ✓ Future: subscriptions, seasonal bundles, virtual services
Proven Early Validation
- ✓ ₹3L+ revenue with zero paid marketing
- ✓ Organic bookings & wholesale repeat orders
- ✓ Seed investment from respected education leader
Scalable Tech + Offline Play
- ✓ Live Android app with bookings & e-commerce
- ✓ Easy expansion: Delhi-NCR → Tier 1/2 cities
- ✓ Network effect via pandits & retailer partnerships
Social & Cultural Impact
- ✓ Reviving home puja traditions for modern families
- ✓ Making authentic devotion accessible to millions
- ✓ Positive, meaningful brand loved by customers
Scalable Growth Path
Investment Ask
We are raising
₹ 20 Lakhs for 5% Equity
To fuel product expansion, branding, tech enhancement, and Delhi-NCR growth.
Use of Funds
Investor Benefits
- ✓ 5% equity at ₹ 20 Lakhs investment
- ✓ Exposure to high-growth devotional products & services
- ✓ Back a category-defining brand in an evergreen market