Bringing devotion home for every family
Tulsi is building India's most trusted one-stop platform for authentic puja services and premium products — making devotion simple, joyful, and stress-free.
The Hidden Hassle Behind Every Home Puja
Urban families want to perform regular pujas — but the process is so chaotic and time-consuming that most give up.
A Typical Urban Family's Struggle
- Frantically search for a reliable pandit available on the exact date & time.
- Get a long samagri list from the pandit.
- Visit 3–4 different shops: dry samagri, fresh flowers/fruits, prasad ingredients, decor items.
- Worry about quality, purity, overpricing, and missing items.
- Spend hours coordinating everything — leaving no energy to actually enjoy the puja.
Result: Families perform far fewer pujas than they truly desire.
Tulsi: From Pandit to Prasad — Everything in One Go
We deliver the complete puja experience: verified pandit + premium samagri + fresh prasad — all delivered together. Families simply participate and enjoy the devotion. No stress. No running around.
This hassle-free experience increases puja frequency and builds lifelong loyalty.
Verified Pandits
Background-checked, experienced, transparent pricing.
Complete Packages
Pandit + full samagri + prasad delivered as one.
Premium Products
Custom kits, upload-your-list, high-quality samagri.
Mantra, Aarti & Festival Pujas
Access daily mantras, chalisa, aarti and curated pujas for festivals like Diwali, Navratri & more.
Religious Travel
Travel to sacred places and book pujas at temples seamlessly.
Spiritual Products
Paitings, lockets, pendants and other devotional items.
Early Traction with Strong Product-Market Fit
Our early wholesale and retail sales prove clear demand for curated, high-quality puja products and organized services.
Revenue Traction
₹3,50,000+
• ₹3.5 Lakhs+ in total sales generated across multiple channels including wholesale, retail, online (website & app), and offline distribution.
• 100+ complete puja packages successfully delivered via the app and through strong word-of-mouth demand, proving high customer trust and repeat usage.
• Products sold across both B2B (retailers) and B2C channels, with consistent demand observed during key festivals like Diwali, Navratri, and Ganesh Chaturthi.
Brand & Product Feedback
- • Customers love single-brand, complete puja solutions that eliminate hassle.
- • Retailers appreciate consistent quality, attractive packaging, and reliable supply.
- • Strong word-of-mouth referrals for both products and puja services.
- • Early seed funding of ₹2 Lakhs received from Mr. Anand Prakash, Chairman of Hi-Tech Institute of Engineering & Technology – a strong validation of our vision and team.
- • Incubated at Amity Incubator Centre, Noida, further strengthening mentorship, credibility, and growth support.
Meet the Founders
Passionate young entrepreneurs combining technical expertise with deep understanding of devotional needs.
Aniket Tyagi
Founder & CEO
B.Tech graduate from Hi-Tech Institute. Leads vision, operations & growth.
Ayush Sharma
Co-Founder & CTO
BCA from Amity University. Drives tech & platform excellence.
Why Invest in Tulsi?
Back a category-defining devotional brand in a massive, evergreen, and highly recurring market — with proven early traction and multiple growth levers.
Evergreen & Recurring Demand
- ✓ ₹50K Cr+ market driven by monthly/yearly rituals
- ✓ Deep emotional connection → lifelong customer loyalty
- ✓ Festival peaks + daily pujas → predictable high repeats
Ahead of Competitors
- ✓ Unlike platforms like Utsav & Shri Mandir, Tulsi offers everything under one roof
- ✓ Complete puja solution: pandit + samagri + prasad in one seamless experience
- ✓ 500+ verified pandits ensuring trust, reliability, and quality
- ✓ Simple, easy-to-use platform designed for modern urban families
Multiple High-Margin Revenue Streams
- ✓ 40–60% margins on branded puja kits & products
- ✓ Commission on pandit bookings & complete packages
- ✓ Future: subscriptions, seasonal bundles, virtual services
Proven Early Validation
- ✓ ₹3L+ revenue with zero paid marketing
- ✓ Organic bookings & wholesale repeat orders
- ✓ Seed investment from respected education leader
Scalable Tech + Offline Play
- ✓ Live Android app with bookings & e-commerce
- ✓ Easy expansion: Delhi-NCR → Tier 1/2 cities
- ✓ Network effect via pandits & retailer partnerships
Social & Cultural Impact
- ✓ Reviving home puja traditions for modern families
- ✓ Making authentic devotion accessible to millions
- ✓ Positive, meaningful brand loved by customers
Revenue Model
Tulsi generates revenue through multiple high-margin streams combining products, services, and platform monetization.
Complete Puja Packages
Pandit + samagri + prasad bundled together.
₹1500 – ₹5000 per booking
30–40% margin
Curated Puja Kits
Branded ready-to-use kits.
₹300 → ₹900 selling
~65–70% margin
Puja Samagri Sales
Individual product sales via app & offline.
40–60% margin
Pandit Booking Commission
Platform fee on each booking.
₹200 – ₹800
~80% margin
Ads & Promotions
Sponsored placements on app content.
90%+ margin
Travel & Future Expansion
Religious travel & subscriptions.
15–25% margin
Tulsi combines high-margin commerce with scalable service and platform revenue, creating a strong and compounding business model.
Scalable Growth Path
Investment Ask
We are raising
₹ 50 Lakhs for 10% Equity
To fuel product expansion, branding, tech enhancement, and Delhi-NCR growth.
Use of Funds
Investor Benefits
- ✓ 10% equity at ₹ 50 Lakhs investment
- ✓ Exposure to high-growth devotional products & services
- ✓ Back a category-defining brand in an evergreen market